August 17, 2010 - Tuesday

Doing Great by Doing Good 101

"Doing well is a result of doing good. That's what capitalism is all about."

~ Ralph Waldo Emerson

Doing Good is the "New Business Currency."  No longer is it necessary to "kill your competition" or "monopolize your marketplace" or "dominate your niche" with brutal, cutthroat business tactics.  More and more businesses are thriving in tough economic times by focusing on "Doing Good" by building Triple Bottom Line companies, developing strong Corporate Social Responsibility programs, increasing revenue with innovative Cause Marketing initiatives, building employee and customer loyalty by doing good and giving back to their communities. 

Join Kent McBride, author of Doing Great by Doing Good, as we explore why "Doing Good" is the "secret sauce" that can make a bigger difference for your community, your employees and your business.

What You'll Learn

You'll learn the basics of why "Doing Good" is the secret sauce that makes a good business better.  We'll look at how small-to-medium sized companies of all sizes and types are doing good grow their businesses.  You'll learn how doing good can help you:

Who Should Attend

Any business owner who wants their business to "do great by doing good" and to feel like they're making a bigger difference in the world.

Additional Requirements

Additional Bonuses

  1. Participants will receive the eBook version of Doing Great by Doing Good.
  2. Attendees that are already "doing good" things in their business (or start doing "good things" in their business as a result of the class) will be considered for interviews on DoingGreatbyDoingGoodRadio.com and possibly even as a case study my next book Doing Great by Doing More Good.

EVENT: Cause Marketing - Doing Great by Doing Good 101
DATE: August 17, 2010 - Tuesday
TIME: 6:00pm-8:30pm
WEBSITE:

LOCATION: DaVinci Institute, 511 E. South Boulder Road Louisville, CO 80027
DIRECTIONS: Driving Directions

COST: $69, Members: $49, SuperMembers: Free

PHONE: 303-666-4133

TOPIC: Doing Great by Doing Good 101
SPEAKER: Kent McBride

SPEAKER: Kent McBride

Co-founder and chief operating officer of Make The Difference Network

Kent McBride is co-founder and chief operating officer of Make The Difference Network. Founded by celebrity actress Jessica Biel, her father Jon Biel, and Kent, MTDN is a cause-driven, social network that connects non-profit organizations with potential donors and provides the opportunity to fund specific “wishes” from various non-profit member organizations. MTDN is an example of Cause Inspired Marketing, designed to be a working model and prove “the more good you do in business, the better your business does.”  You can see Kent’s profile at www.mtdn.com/mtdnguy.

Kent is a businessman who's passionately and unabashedly intent on proving the "more good you do in business, the better your business does."

As a businessman for 30 years, first in the restaurant/hotel industry, then corporate training and sales and marketing and finally the Internet,  he has had thousands of employees, owned and partnered in several successful and some "not-so-successful" businesses, so he understand the what "works" and what doesn't work in business. 

And "doing good" in business, in a variety of ways, really works!

As Kent was interviewing businesses for a book on Cause Marketing that he was writing, (The Cause Marketing Factor), Kent discovered there were more businesses who were growing successful businesses by "doing good" other than Cause Marketing than were actually doing Cause Marketing. 

He decided to write Doing Great by Doing Good, start Doing Great by Doing Good Radio, and create the Doing Great by Doing Good 101 seminar to tell the stories of those businesses who are "Doing Great by Doing Good" and inspire an "epidemic of good" in the business community.


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